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Monday, January 24, 2011

What Is Spam?

You have probably seen an increase in the amount of junk mail which shows up in your email box, or on your favorite newsgroup. The activities of a small number of people are becoming a bigger problem for the Internet.

Chain letters that ask for money, whether for reports or just straight up, are illegal in the US whether they are in postal mail or e-mail. Report these frauds to your local US Postmaster. You may see e-mail coming from Nigeria or another African country, sent by someone who wants to use your bank account to transfer 20 million dollars. This is called a '419' scam and people have been killed over it.

Spam is flooding the Internet with many copies of the same message, in an attempt to force the message on people who would not otherwise choose to receive it. Most spam is commercial advertising, often for dubious products, get-rich-quick schemes, or quasi-legal services. Spam costs the sender very little to send -- most of the costs are paid for by the recipient or the carriers rather than by the sender. To the recipient, spam is easily recognizable. If you hired someone to read your mail and discard the spam, they would have little trouble doing it. How much do we have to do, short of AI, to automate this process? I think we will be able to solve the problem with fairly simple algorithms. In fact, I've found that you can filter present-day spam acceptably well using nothing more than a Bayesian combination of the spam probabilities of individual words. Using a slightly tweaked (as described below) Bayesian filter, we now miss less than 5 per 1000 spams, with 0 false positives.

One particularly nasty variant of email spam is sending spam to mailing lists (public or private email discussion forums.) Because many mailing lists limit activity to their subscribers, spammers will use automated tools to subscribe to as many mailing lists as possible, so that they can grab the lists of addresses, or use the mailing list as a direct target for their attacks.

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Sunday, January 23, 2011

How To Have Great Ideas

Want to have great ideas? You could try waiting to see if they pop into your head someday, and they honestly might. However, if you want a more systematic method you can use today, here it is in three simple steps:

1. Get knowledge in the area in which you want the ideas.

2. Use idea-generating techniques.

3. Choose the best ideas from the results.

Great Ideas Start With Knowledge

You wouldn't expect to come up with a new theory of relativity if you had no knowledge in physics or mathematics. You need some degree of knowledge in the area in which you want new ideas. For truly great ideas, it helps to have a great deal of knowledge.

To create a new transportation device, for example, you would want general knowledge in that field, as well as more specific knowledge. This might include knowing a little about all the current modes of transportation. You might add to that a list of things that have been tried and failed, and a list of all the things that people want in their transportation.

Great Ideas From Techniques

Ideas and inventions start in the mind, and the mind follows certain patterns and rules. This is why tools such as problem solving techniques and other idea generating techniques work so well. Consider the "concept combination" technique, for example. Tell your mind that you need a useful combination of a plane and a motorcycle, and it will search until it finds it. This mind took twenty seconds to imagine wings that expand out at high speed from a motorcycle, allowing it to glide right off the edge of a cliff.

The technique of redefining problems in many ways can open whole new areas to explore. Redefining "inexpensive homes" as "ways to help people afford homes" has lead to all sorts of new financing methods that have made it easier to buy a home even as prices have risen. If "better job" becomes "better way to make money" you open a whole range of possibilities. There are dozens of great idea generating techniques to choose from, each with it's own advantage.

Many Ideas To Choose From

The more ideas you come up with, the more likely you are to find good ones to work with. This is why you should learn the systematic ways to produce new concepts. Finally, if "great" means "important" to you, you need to work in important areas. There's nothing wrong with inventing a better clothes hanger, but if you want to change the world, start working on new ways to save the environment, ways to end hunger, new political processes that avert wars and other great ideas.